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Masaya Studios: streetwear with outdoor influences

Masaya Studios is a Stockholm clothing label founded by Måns Engblom. Graphic cotton tees remain the starting point; caps and bags bring outdoor influences into the same wardrobe.

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Måns Engblom
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Masaya Studios is a clothing label from Stockholm, founded by Måns Engblom. Its direction combines graphic streetwear with outdoor influences. The Core Flocking Tee remains a cotton tee; the Summit Cap and Slingbag extend the collection into accessories. The official shop is masayastudios.se.

What does gorpcore mean here?

Gorpcore brings clothing and details associated with outdoor life into everyday outfits. At Masaya, that connection starts with shape, material and accessories: a roomy cotton tee, a seven-panel nylon cap and a crossbody bag. It describes a design influence, not a certification that every item is suitable for demanding outdoor activity.

For wider context, Marc Richardson’s introduction to gorpcore for Grailed describes the style through outdoor-inspired clothing. Our own contribution is narrower: showing exactly how those influences appear in the pieces we make.

What changed in the products?

The collection places the Core Tee beside a nylon cap and a compact bag. The contrast is visible in the product specifications: cotton and flocking on the tee, seven-panel construction on the cap, and separate pockets on the bag. These details explain the direction without assigning untested performance to any piece.

Piece Streetwear or outdoor connection What to check before choosing
Core Tee in Green Oversized silhouette and large flocked back graphic Garment measurements and cotton care
Summit Cap in Green Nylon, adjustable strap and back attachment loop Personal fit and hand-wash instructions
Masaya Slingbag Crossbody format with front and inner pockets 25 × 18 cm dimensions and your intended contents

The details are things to inspect. A panel count alone does not prove that a cap will stay on every head in wind; a fabric name alone does not establish a waterproof rating.

What stayed the same?

The graphic identity remains central: a small Y on the chest and a larger circular mark on the back of the Core Tee. Its specification is still 260 gsm cotton with dropped shoulders and an oversized fit. Outdoor references expand the styling around that tee rather than changing its documented material.

The Core Tee article explains its print dimensions and fit. The ERUPTION 1 overview distinguishes the three product types from their seven colour-specific product pages.

Where do style and equipment requirements separate?

An outfit can borrow from outdoor clothing without meeting the requirements of a mountain route. Choose equipment for the actual weather, activity and terrain, then decide where everyday pieces fit around it. Masaya’s cotton tee and compact bag should be assessed on their stated specifications, not on the location of a photograph.

That distinction matters in our article on cotton tees and hiking. For the studio’s identity and background, start with About Masaya Studios.

More on this subject: Masaya: streetwear and outdoor influence.

Frequently asked questions

Is Masaya Studios a gorpcore brand?

Masaya Studios combines graphic streetwear with outdoor influences. Its approach is led by everyday style: the Core Tee is a cotton t-shirt, while the Summit Cap and Slingbag introduce outdoor-inspired accessories. It does not offer a complete technical mountaineering system.

Where is Masaya Studios based?

Masaya Studios is based in Stockholm, Sweden, and was founded by Måns Engblom. Its official shop is masayastudios.se. The name refers to the Masaya volcano in Nicaragua.

Which products are in the current ERUPTION 1 collection?

ERUPTION 1 contains three product types: the Core Flocking Tee, Summit Cap and Masaya Slingbag. The tee and cap each have three colourways.